The Best Blogging Platforms for Ecommerce Businesses

13 min read

Selecting the ideal blogging platform may seem daunting, but there’s no need to test every option available. The challenge lies not in the quantity but in identifying the features essential for your needs.

Instead of sifting through over 100 blogging platforms with similar functionalities, we’ll guide you towards the finest choices that stand out and have established themselves as industry leaders.

1. WordPress

WordPress is the most popular blogging platform to start producing content for your ecommerce brand. Over 80% of internet is using WordPress for their websites and blogs. This is the most powerful evidence that WordPress is the best blogging platform for any type of business, including ecommerce.

Internet voted WordPress to be the best blogging platform of all times

It is very straightforward and the user interface is both intuitive and easy to navigate, perfect for marketing beginners. WordPress users can customize their page to suit their business; you also have total control over additional improvements in the future.

Why WordPress is the best blogging platform

Based on G2 reviews, here’s why WordPress users highly appreciate this platform:

User-friendliness: WordPress is renowned for its user-friendly interface, making it easy for both beginners and experienced bloggers to navigate and create content effortlessly.
Versatility: Beyond blogging, WordPress offers a wide array of functionalities, allowing users to create diverse websites ranging from portfolios to ecommerce stores with ease.
Customization: The platform provides extensive customization options through themes and plugins, enabling bloggers to personalize their sites to reflect their unique style and branding.
SEO capabilities: WordPress excels in search engine optimization (SEO), offering robust tools and plugins that help bloggers optimize their content for better visibility and ranking on search engines.
Community support: With a vast community of users and developers, WordPress ensures continuous support, updates, and a wealth of resources to enhance the blogging experience. You can even add an online store to your WordPress site with ease

Why WordPress is NOT the best blogging platform

Exploring website creation and digital content, it’s impossible to ignore the debates around WordPress as a blogging platform. Despite its popularity, examining the criticisms it faces reveals important considerations for aspiring bloggers and businesses.

Based on numerous review resources, here’s what people don’t like about WordPress:

Security vulnerabilities: WordPress sites, often targeted by hackers, face risks due to their open-source nature. This flexibility comes with vulnerabilities that can threaten your online presence. Protecting your digital space is crucial in this era of cyber threats.
Complex maintenance demands: The appeal of customization and plugins hides a hidden burden: maintenance. Tasks such as updates, backups, and security checks can turn blogging joy into a relentless chore. For those short on time, this upkeep feels like a constant battle against digital decay.
Performance woes: The lure of numerous plugins can result in a bloated website, slow loading times, and poor user experience. Managing and optimizing plugins to enhance site performance becomes an ongoing challenge, undermining the simplicity of user-friendly blogging platforms.
Limited blogging focus: Originally a haven for bloggers, WordPress has evolved beyond just blogging. Those looking for a simple blogging experience may find navigating WordPress akin to exploring unfamiliar terrain.

Recognizing WordPress’s limitations is crucial in the evolving digital landscape, as it guides us towards platforms that better fit our unique needs and digital goals.

2. Squarespace

Squarespace is a platform that offers incredible aesthetics and designs for users. The platform boasts a range of tools so you can create visually-stunning web pages.

With so many templates available, you can make your Squarespace blog look original and professional, matching your brand’s tone and voice effortlessly.

Why people like Squarespace as a blogging platform

Users are drawn to Squarespace as a premier choice for blogging due to a multitude of compelling reasons that resonate deeply with their needs and aspirations.

Here’s a glimpse into why individuals flock to Squarespace for their blogging endeavors:

User-friendly interface: Squarespace wins hearts with its super sleek and user-friendly interface, making it a breeze for anyone to get the hang of things and jump into blogging without a hitch. It’s all about creating a smooth and delightful journey for users.
Robust feature set: Squarespace offers bloggers a comprehensive set of features designed for content creation, including tools for crafting, tagging, and categorizing posts, making it easy to create engaging stories.
Flexibility and customization: Squarespace offers unparalleled flexibility and customization, enabling bloggers to precisely tailor their online presence with a wide range of design options and tools.
Powerful and flexible platform: Squarespace emerges as a potent ally for bloggers and entrepreneurs seeking a versatile platform teeming with capabilities. Its range of features empowers users to unleash their creativity, explore new horizons, and amplify their online presence with ease and flair.

Why Squarespace is NOT the best blogging platform

When delving into the reasons why some users may not favor Squarespace as their preferred blogging platform, several key factors emerge from critiques and experiences shared across various sources:

Complexities in template customization: Users find Squarespace’s template customization limiting and complex, hindering the personalization of blogs to match unique branding or design preferences.
SEO limitations: Squarespace is often criticized for its limited advanced SEO tools, which may affect a blog’s visibility and reach compared to other platforms.
Transition challenges: Dissatisfied users find migrating from Squarespace challenging, with concerns over losing content or website functionality deterring long-term commitment.
Perceived lack of flexibility: Squarespace may limit users desiring flexibility and customization for their blogs due to its design and functionality constraints.

3. Wix

Wix shines as a versatile platform for bloggers, offering an array of attractive design options and templates that cater to personal style and preferences.

Its user-friendly interface, coupled with a drag-and-drop editor, makes it an ideal choice for beginners aiming to create a visually stunning blog quickly and easily.

While some users express concerns about indexing challenges on Google, Wix’s emphasis on simplicity and customization remains a standout feature.

With features like Wix Blog, showcasing passions and interests becomes effortless, providing bloggers with a creative canvas to share their stories and engage with their audience effectively.

Why people like Wix as a blogging platform

When exploring the reasons behind the allure of Wix for blogging enthusiasts, it becomes evident that the platform’s appeal transcends mere aesthetics.

Here are a few reasons why users prefer Wix for as a blogging platform:

Visual brilliance: Wix offers stunning templates and design options, blending beauty with functionality, to inspire bloggers to create captivating online showcases.
Engagement tools: Wix provides bloggers with interactive plugins and a dynamic blog feature, enabling audience engagement and content sharing to build vibrant online communities, enhancing the experience for both creators and readers..
Ease of use: Wix stands out for its user-friendly design, making blogging easier and more enjoyable for both beginners and seasoned creators..

Wix stands out as a dynamic platform in digital storytelling, fostering creativity, community, and the realization of dreams. It offers bloggers a space for self-expression and endless opportunities.

Why Wix is NOT the best blogging platform

Limited SEO capabilities: A common criticism is that Wix falls short in advanced SEO capabilities, potentially hampering bloggers’ attempts to boost online visibility and reach wider audiences.
Perceived lack of professionalism: Designers and business owners frequently criticize Wix for its lack of professional-grade features. Despite being user-friendly, many feel Wix doesn’t meet the professionalism needed for serious business or advanced blogging.
Migration challenges: Critics point out a major concern: the difficulty of moving away from Wix. This potential exit barrier might stop users from trying other platforms or enhancing their online presence outside Wix’s ecosystem.
Inadequacy for business needs: While Wix suits casual users and amateurs, it may not fulfill the needs of businesses looking for scalable, robust solutions. Its limitations in meeting advanced business website needs make it less suitable for companies seeking a professional, customized online presence.

4. Blogger

Blogger, a renowned online content management system established in 1999, empowers users to craft blogs with time-stamped entries.

Known for its user-friendly interface and feature-rich offerings, Blogger provides pre-built templates that facilitate seamless blog creation tailored to individual preferences.

As a free blog hosting service by Google, Blogger appeals to beginners and seasoned bloggers alike, offering ease-of-use and low costs.

Why people like Blogger as a blogging platform

Users gravitate towards the Blogger platform for blogging due to several compelling reasons:

Ease of use: Blogger, previously known as BlogSpot, is renowned for its user-friendly interface, making it effortless for beginners to navigate and create blogs seamlessly.
Low costs: The platform’s affordability makes it an attractive choice for those starting out in the blogging sphere, offering a cost-effective solution for sharing content online.
Instant monetization: With instant monetization options available, users can potentially generate revenue from their blogs, providing a pathway to turning their passion into a profitable venture.
Community engagement: Blogger cultivates a sense of community among users, allowing for interaction and collaboration with fellow bloggers, fostering a vibrant ecosystem of shared insights and experiences within the platform.

Why people DON’T like Blogger as a blogging platform

When exploring the reasons why individuals may not prefer Blogger as their chosen blogging platform, several key factors emerge from critical evaluations and user experiences:

SEO limitations: Blogger is criticized for lacking SEO-friendly features, potentially affecting content optimization, visibility, and audience reach for blogs on the platform.
Limited flexibility: Blogger is often criticized for its limited design customization and feature flexibility compared to more adaptable platforms like WordPress, potentially hindering users’ creative freedom and customization abilities.
Perceived lack of professionalism: Bloggers worry that Blogger falls short for business blogging, lacking strong branding and advanced features for a professional online presence.
Migration challenges: Moving away from Blogger can seem daunting due to possible challenges in transferring content without losing data or functionality, potentially deterring long-term commitment.

Final Thoughts

There are numerous platforms available to create a stunning blog for your ecommerce business.

Many can also be integrated with your Ecwid ecommerce store for a more streamlined user experience, linking your creative blog and online store together to generate greater interest in your products and boost your sales.

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Nov 23, 2023

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.