🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Sell
Simplify
Grow
Resources
Pricing
Website
Linkup
Google
Marketplaces
Mobile
Facebook
Instagram
TikTok
Pinterest
Snapchat
In-person (POS)
ShopApp
Inventory
Orders
Payments
Shipping
#
Taxes
Advertising
Connect domain
Checkout
#
App Market
Integrations
Marketing channels
Acquire customers
Retain customers
Reports
#
Business models
Store customization
Staff Accounts
Ecwid Igniter
Resources
Get the knowledge you need to build a successful e-commerce store with Ecwid’s comprehensive user guides.
Help Center
Contact us
Ecwid Academy
Tutorials
#
Demo
Showcase
Reviews
Case studies
#
Blog
Podcast
E-books
Ecwid Insights
50+ Exemplary Online Stores Built With Ecwid by Lightspeed
Resell
Offer white-labeled ecommerce to your clients.
Refer
Earn lifetime comissions by referring merchants to Ecwid.
Build an App
Offer your app to thousands of users of the Ecwid App Market.
Find an expert
Hire experts to build an online store for you.
Resell
Offer white-labeled ecommerce to your clients.
Refer
Earn lifetime comissions by referring merchants to Ecwid.
Build an App
Offer your app to thousands of users of the Ecwid App Market.
Find an expert
Hire experts to build an online store for you.
50+ Exemplary Online Stores Built With Ecwid by Lightspeed

← back to all Insights

The Most Common Impulsive Online Shopping in the World in 2022, by Gender

As of February 2022, Women are more likely to make impulsive online purchases than men. 57% of women surveyed buy clothes and shoes impulsively.

Sources: statista.com May 2022

Start selling

Promo image

What purchases do women most often buy impulsively online?

According to a survey in February 2022, 57% of women most often buy clothes and shoes online impulsively. Also, 38% of women impulsively buy toys, games, or books. Source: statista.com

What purchases do men most often buy impulsively online?

According to a survey in February 2022, 49% of men are the most likely to impulsively buy electronics online. Also, 44% of men impulsively buy toys, games, or books. Source: statista.com

Related Insights

Worldwide ecommerce revenue 2017—2025, by segment

Fashion is the most profitable ecommerce segment with $837,261 million in revenue in 2022.
Learn more

Fastest growing retail ecommerce countries 2022

Ecommerce sales are forecast to grow the most in the Philippines and India in 2022.
Learn more

Global ecommerce retail sales from 2017 to 2025

Global ecommerce retail sales reached $4.9 trillion in 2021.
Learn more

Learn how you can make money on Ecommerce

Here we have compiled a list of helpful articles and guides so you can create an online store and start selling on it.

Start selling

Promo image
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies settings Accept all cookies
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Accept all cookies
Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
Confirm my choices