If you’re here, you probably have an established Joomla online store and are looking for ways to boost its traction. This will raise questions about how to get more hits on your page, increase traffic, and basically make it so that your site isn’t lost amongst the millions of other sites that might offer something similar to your business. If that’s the
SEO?
Now we threw out a term earlier called SEO. What this stands for is Search Engine Optimization. Now that that’s all cleared up, best of luck out there.
Of course, we’re only kidding. Search Engine Optimization is a common term you’ll hear once you get into the world of
The Words of Wall Street
Boosting online traffic takes a great deal of monitoring and data
A Recipe for Success
Take, for example, a cooking blog. We all “love” those long, compelling stories about how this peach cobbler recipe was passed down by their great grandmother during the Great Depression and found its way through their family to them. It’s a lovely story and all, but after so many of those, it might leave a person simply wanting to crack open a box of Hamburger Helper and call it a night.
Those stories, however, serve a greater purpose. Within those stories are probably a great deal of mentioning either the name of that recipe or the ingredients that go into it. Is it starting to click in? Those stories aren’t simply there to serve a sentimental retelling of precious family recipes passing down, or even use up all your precious scrolling potential. What they’re doing is making sure that their recipe gets seen.
Each time a word that could potentially get searched for (related to the specific recipe) appears on the recipe’s page, the greater the chances are that Great Grandma’s cobbler recipe appears on page one of a search engine.
Truly speaking, when was the last time you went through multiple pages of a search engine? It’s more than likely that the answer is going to be, “probably never.” What does this have to do with you and your site, though? Are you going to go through the process of typing out long stories about how your scarf patterns were a
Two Types
Before going any further, it’s important to know that there are actually two types of Search Engine Optimization that can help to boost your Joomla online store’s success. The first is
For now, we’re going to focus on
Tangents aside, let’s get into
On-Page SEO
Luckily, this step can be entirely on your own, assuming you’re using the Joomla online store interface. If you aren’t, we would highly recommend it. Let’s reiterate for the sake of clarity.
How important can it be though? In the real (online) world, utilizing
The Terms of Good Service
A few basic terms we’re going to cover are Keyword, Metadata, and Alt Tags. These are all essential when understanding what goes into good Search Engine Optimization practices.
Keywords
Keywords are the starting point of boosting online traffic. To put it simply, it’s the word you want to be most prominent on your site, as that is what most people will most likely be searching for. The more spaces this keyword can occupy, the better the chances that someone will be able to find your web page when they search it up.
A basic example would be: if you have an article about making ice cream, the words “ice cream” should show up as many times as possible on your site. This keyword can find its way in places you might not even consider, such as in the URL, title of your page, and in what is called metadata.
Metadata
You know when you look something up, there is always the page title, page url, and a brief description of what it’s about? Go look something up if you’ve never noticed, but this basic search result structure is actually a way to increase online traffic and site viewing. This works in synergy with keywords and makes up what is called a meta title and meta description for your Joomla online store. The meta title and description are simply that: the title and description of your web page that will show up in an online search.
Make sure to incorporate your keyword in these to boost maximum search engine optimization. One more place to look at, however, is a part of the big picture most are prone to overlook.
Alt Tags
Alt Tags are the monikers inserted into images that signal to bots what the image is about. Yes, similar to hidden messages, these are typically never actually read by anyone visiting the site, but instead sit in places such as the image title or even somewhere in the HTML/CSS code for that image. Every
Optimize Your Time
Good SEO practices will ensure that you can efficiently get the most out of your Joomla online store and Joomla ecommerce experience. There are even Joomla online store templates that help with SEO. So optimize your time, and you’ll be sure to find the key(word) to success.
