How to Sell Boots Online And Make Money With Ecwid

Over the next seven years, the global shoe market is anticipated to grow at a CAGR of 5.5 percent. An online boots company is an attractive business idea because of this expansion of the footwear industry.

Even the most enthusiastic entrepreneurs find it challenging to overcome challenges when it comes to actual selling, which is why so many first-time entrepreneurs get so excited to start their business online. RETURN RATES are the most important barrier when it comes to selling boots online, with rates as high as 35% in footwear, three times higher than in general ecommerce.

To avoid these difficulties, you’ll need a strong plan that functions from selection of boots to providing an exceptional online experience. With that in mind, we’ve put together this little tutorial to help you get started with your own online boots (or other footwear!) business.

A trending product idea

It’s up to you whether you want to sell boots for men or women, sneakers, loafers, or any type of shoe. A good first step is to conduct market research and figure out what is selling well or trending, and what isn’t. If you’re in Europe and wish to sell in the Asian market, for example, begin by asking questions:

• What are Asia’s top-selling boots?
• What product type should I concentrate on?
• How will I keep my business going if things don’t work out as planned?

If your objective is to sell any and all types of boots, you’re thinking too broad. Of course, everyone needs boots. However, concentrating on a large section of the market is a dangerous game in ecommerce. We recommend focusing your efforts on developing a speciality product that addresses specific market demands. You may have already guessed, but if you haven’t, here’s what you can do.

Instead of thinking, “I want to sell women’s boots,” narrow your focus to a specific market, such as leather boots, knee-high boots, sneakers, and so on. Small businesses can benefit from focusing their efforts on a niche. Customizable boots are one of the most effective ways to differentiate oneself from competitors and develop a loyal consumer base, no matter which niche you choose. Your consumers no longer want plain white sneakers, so they’re looking for something unique.

Boots that sell well online

• Ugg boots
• Timberland boots
• Cowboy boots
• Work boots
• Hunter boots
• Rain boots
• Steel toe boots
• Thigh high boots
• Men boots
• Women boots

Online boots business prerequisites

Before you open an online boots store, make sure you understand all of the legal hoops to jump through and think about developing a strong brand presence. Here’s a thorough list of everything you’ll need before starting an online boots business.

1. Your store name

Make sure the name of your online boots company reflects your goals and overall aesthetic in one or two words. Don’t get too complicated. Come up with something that is easy to remember. The Business Name Generator can assist you in this department.

2. Business license

Starting an online boots store does not relieve you of the need to obtain any required licenses. The authorities you’ll need vary depending on the sort of goods offered and your company needs. Furthermore, each state and city has its own set of rules that you must know. Some licenses that an online boots business requires include:

• Your ecommerce company can operate in your city, county, or state with an Ecommerce Business Operation License.
• The Employer Identification Number (EIN) is a nine-digit number that identifies your company as a unique tax entity.
• To legally sell the boots online, you’ll need a Seller’s Permit (or License) from the manufacturer.

3. Brand logo

A logo is one of the most visible elements of your company. A well-designed logo sends the correct message to your target audience, as it communicates who you are and what you do, using easy icons and vibrant colors. Logomaker, Adobe Illustrator, and other design software can save time and help if you aren’t already an expert at graphic design.

4. Pricing

A high-cost item may see fewer sales. But the lowest rates on the market are not always a good idea. The most important thing you can do as a shop owner is strive for balance. After taking product and company cost, competition pricing, and revenue objectives into account, decide on the best online boot pricing strategy for your business in particular.

Here are some strategies that might help in your decision making:

• Check the MSRP—the price recommended by the manufacturer.
• Research keystone pricing—a sales strategy in which you double the wholesale price of your product to arrive at the retail price.
• Think through competitive pricing—you should consider competitor pricing data as a baseline and consciously price your product below theirs to get the upper hand.

Create a home for your boots store: set up your website

Your products need an eCommerce website. There are two major eCommerce solutions
If you’re looking for a SaaS ecommerce platform that doesn’t require much technical know-how, look no further than Wix, Squarespace, Ecwid, or any other similar solution. The software is developed and hosted by the provider.

Open-source ecommerce platforms like WooCommerce, Prestashop, among others, enable you to view, modify, or distribute the source code for any purpose. They provide you with complete control over your originality. 

There are numerous ecommerce builders to choose from. Some are trustworthy, some need technical knowledge, and some are costly while others are cheap. Choose the one that helps you grow your business.

An easy ecommerce shopping cart to sell boots online

Ecwid’s ecommerce platform offers you the resources to help you grow your talent or skill into a profitable and efficient business.

No coding

By removing the headaches of manually setting up your own personal website and outfitting it with shopping cart functionality, Ecwid provides automation and an easy-to-navigate solution for helping you sell crafts online.

Secure payments

Furthermore, Ecwid’s proficiency and outreach in ecommerce ensures that you will be provided a secure system for your business transactions, as well as a vibrant marketplace for reaching a large customer base.

Online and offline

With an extensive background in online technology, Ecwid is able to cater not only to businesses already selling crafts online but can also provide an easy-to-set-up model for those who are interested in selling crafts in general.

Marketplaces

Ecwid does not depend on one model of outreach to sell crafts online, but many. It makes use of a comprehensive and efficient interface, along with high functionality that enables you to sell on every major ecommerce platform at once — Google Shopping, Amazon, eBay.

Social selling

Talking about selling crafts on social media, Ecwid will help you distribute your products across major social networks like Facebook, Instagram, TikTok, Pinterest, Snapchat, etc. Everything from one control panel.

With Ecwid running under the hood of your shop, you’ll have a beautiful store that grants you global reach for selling your crafts everywhere.

What customers look for in an online boots store

User-friendly interface

Assist customers in obtaining what they want without unnecessary clutter. This implies you must concentrate on user experience by providing shopping categories, filters, and capabilities to compare products and prices.

Videos and photographs that are both excellent

It’s a great idea to take some time and put some energy into taking pictures and writing descriptions of your products. Customers want to see what you sell from various angles before making a purchase decision. Allow them to not simply zoom in on the photo, but also get an idea of what it’s like.

Photos and videos for your crafts shop should be high-resolution with little load time. Descriptions should be clear and include information on materials used, size, and other important details.

Mobile-friendly user experience

In the last six months, 79% of smartphone users have made a purchase on their devices. To create an environment that encourages sales, make sure your store is mobile-friendly and adapts to whatever device is using it.

Return policy

Make sure your crafts store has a transparent return policy. This will contribute to the development of confidence in your brand’s presence as a service provider for customers.

How can you organize your supplies at your store?

After you’ve determined the best boots for you, it’s time to look for items for your store. Consider these three options

• DIY (or handmade) products
• Work with a manufacturer or wholesaler
• Partner with a dropshipper

1. DIY/Handmade products

If you want to make your own boots, go for it! This way, you’ll have complete control over your brand and a full understanding of the materials that go into your boots. Startup costs will be minimal. However, this method takes a significant amount of your time and energy. Consider how you’ll run your business: sell, market, and manufacture the item while still maintaining an eye on things.

Here’s what you’ll need to do if you’re building the product from the ground up:

• Source materials
• Look for storage space for your inventory
• Hire a shipping company or go to the courier yourself

2. Manufacturer or wholesaler

Hire someone to make the product for you if you are not ready to create it yourself. This method will cost you more money. And it does not imply that you have no influence over your product or brand.

Keep in mind:

• If you’re searching for ready-to-sell items, Alibaba may be a good place to start. Alternatively, you might collaborate with an established boots company and make your own boots.
• You can find a manufacturer who produces your product simply by searching on directories, Google, local libraries, recommendations, and so on.

Before you sign up with a company, make sure they meet your expectations. Ask them for a sample of their product and then decide whether you want to sign up with them.

3. Dropshipping method

Dropshipping is a technique of selling items on your online store rather than buying from a company and then listing their products. You will be paid when you sell the product, and items will be sent on your behalf by the vendor. This eliminates the worry about inventory, packaging, or delivery.

You’ll have a larger selection of goods in this method since most of them are readily accessible across the internet, although there will be more competition.

Promotion plan for your boots store

Once your items are live, it’s time to start generating traffic to your online boots store. The goal is to come up with a marketing plan that involves all of the platforms where your followers hang out, as well as various methods of connecting with them.

Keep your audience up to date on the newest footwear trends, challenges they’re facing, and how you can assist solve them.

• Use social media to share that material and then interact with your followers
• To ensure that your material shows up when someone is looking for the information you’ve created, utilize search engine optimization (SEO) to improve it.
• To generate paid traffic to your boots store, use Google Adwords or a similar service.
• Create and send customized emails to keep in touch with your consumers after they buy so you can be sure they continue purchasing your goods.